10h 15min
40 lessons
Certificate Included
4.8 rating
Lifetime access
Plan and produce content that builds authority over time. Topics, formats, channels and distribution in one practical system.
Content strategy without distribution is just a content calendar. Distribution without strategy is just noise. This course connects the two. You will build a system that starts with a clear business objective, maps the content types that support it, identifies the formats and channels with the best efficiency, and produces a plan you can actually execute. The course covers the full editorial cycle: ideation, creation, optimisation, distribution and measurement. By the end you will have a live 90-day content plan for your own project.
What you will achieve
Build a 90-day content plan for your specific business
Choose the right formats and channels for your audience
Create a content production system that does not burn you out
Distribute content to reach the right audience without paid ads
Measure content performance and improve over time
Course modules
Module 1: Content Strategy Fundamentals
6 lessons
Module 2: Audience and Topic Research
6 lessons
Module 3: Format and Channel Selection
7 lessons
Module 4: Production Systems
7 lessons
Module 5: Distribution and Amplification
7 lessons
Module 6: Measurement and Iteration
5 lessons
Who this is for
- Marketers producing content without a clear system
- Business owners trying to build authority through content
- Freelance content strategists and consultants
- Anyone who creates content but feels like it is not building anything