10h 15min
40 lessons
Certificate Included
4.8 rating
Lifetime access
Build a list, write emails people open, and set up automations that work while you do not. The channel with the highest ROI in digital marketing.
Email remains the highest-ROI marketing channel for most businesses, and most people use it badly. The common failures are: building a list without a clear purpose, sending emails that do not get opened because the subject lines are wrong, writing emails that get opened but do not get clicked because the copy is unfocused, and ignoring automation entirely. This course addresses all four. You will build a list building system, write email copy that converts, set up automation sequences for welcome, nurture and re-engagement, and understand deliverability well enough to stay out of spam folders.
What you will achieve
Build a list that grows with a clear value proposition
Write subject lines that consistently achieve 30%+ open rates
Design email sequences that convert subscribers to buyers
Set up welcome, nurture and re-engagement automations
Understand deliverability and how to stay out of spam
Course modules
Module 1: List Building Systems
5 lessons
Module 2: Writing Email Copy
5 lessons
Module 3: Automation Fundamentals
4 lessons
Module 4: Welcome and Nurture Sequences
5 lessons
Module 5: Deliverability and Metrics
5 lessons
Who this is for
- Business owners with a list they are not using well
- Marketers who want to add email to their skill set
- Freelancers offering email as a service to clients
- Anyone who has tried email and given up because it was not working