Course 06 Intermediate

Paid Advertising Fundamentals

Meta Ads, Google Ads and TikTok Ads. Set up campaigns, read the data and allocate budget to what actually converts.

10h 15min
40 lessons
Certificate Included
4.8 rating
Lifetime access
Paid Advertising Fundamentals

Meta Ads, Google Ads and TikTok Ads. Set up campaigns, read the data and allocate budget to what actually converts.

Most people lose money on paid advertising because they run campaigns without a clear structure. They target broadly, use the wrong objective, write ads that do not match what the audience needs to see at that point in the funnel, and then measure the wrong thing. This course fixes all of that. You will understand how each platform works mechanically, how to build campaigns with the right structure, how to write ad copy and design creatives that convert, how to read attribution data correctly, and how to scale what works without blowing the budget.

What you will achieve

Build Meta Ads campaigns that generate positive ROAS
Set up Google Search campaigns for high-intent keywords
Launch TikTok Ads and scale creative content
Read attribution data accurately across platforms
Scale winning campaigns without wasting budget

Course modules

Module 1: How Paid Platforms Work 6 lessons
Module 2: Meta Ads Architecture 8 lessons
Module 3: Google Search Ads 8 lessons
Module 4: TikTok Ads 7 lessons
Module 5: Creative and Copy 7 lessons
Module 6: Measurement, Attribution, Scaling 8 lessons

Who this is for

From €228.30
Lifetime access
Certificate
10h 15min
40 lessons
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