10h 15min
40 lessons
Certificate Included
4.8 rating
Lifetime access
Build audiences, run campaigns and understand what the algorithms actually reward. Practical course covering Instagram, TikTok, LinkedIn and Meta.
Social media marketing is not about posting consistently. It is about posting the right content to the right audience on the right platform and knowing why it works when it does. This course removes the guesswork. You will understand how each major platform algorithm works, how to build content that generates reach and engagement, how to grow an audience you actually own, and how to run campaigns that justify the time you spend on them. Every module is tied to real accounts and real results, not hypothetical case studies.
What you will achieve
Understand how Instagram, TikTok, LinkedIn and Meta algorithms rank content
Create a content calendar that drives consistent reach
Build an engaged audience from under 1,000 followers
Run paid social campaigns with measurable ROI
Analyse performance data and improve content over time
Course modules
Module 1: Algorithm Fundamentals
5 lessons
Module 2: Content Strategy for Social
6 lessons
Module 3: Instagram and TikTok
5 lessons
Module 4: LinkedIn for Business
4 lessons
Module 5: Paid Social Campaigns
5 lessons
Module 6: Analytics and Optimisation
3 lessons
Who this is for
- Business owners managing their own social media
- Social media managers wanting more consistent results
- Freelancers offering social media as a service
- Marketers moving from traditional to digital channels