10h 15min
40 lessons
Certificate Included
4.8 rating
Lifetime access
Read your marketing data with confidence. GA4, attribution, conversion tracking and dashboards that help you decide what to do next.
Marketing analytics is the difference between making decisions based on what feels right and making decisions based on what the data says. Most marketers look at vanity metrics: followers, likes, page views. This course teaches you to look at the metrics that connect to business outcomes: conversions, revenue, customer acquisition cost, lifetime value. You will learn GA4 properly, set up conversion tracking across your key marketing channels, understand attribution models and their limitations, and build dashboards that surface the information you need to make the next decision.
What you will achieve
Set up GA4 correctly and read the data accurately
Build conversion tracking across email, social and paid channels
Understand attribution models and how to use them without being misled
Create dashboards that surface the right information
Calculate customer acquisition cost and marketing ROI
Course modules
Module 1: Analytics Fundamentals and Data Thinking
6 lessons
Module 2: GA4 Setup and Core Reports
8 lessons
Module 3: Conversion Tracking
7 lessons
Module 4: Attribution Models
7 lessons
Module 5: Dashboard Building
7 lessons
Module 6: Marketing ROI Calculation
5 lessons
Who this is for
- Marketers who know they should use data more but do not know how
- Business owners who want to understand where their marketing budget goes
- Freelancers who need to produce clear reporting for clients
- Anyone who has looked at GA4 and felt immediately lost